Cookie Policy

Transparency about the use of cookies on our platform

Quick Overview

We use cookies to make our website secure and user-friendly. This policy explains what types of cookies we use and how you can change your settings at any time.

Necessary

For security & operation

Analytics

For optimization

Marketing

Personalized advertising

Payments

Secure transactions

1. General Information

This cookie policy explains how and why we use cookies and similar technologies on our website and in our WebApp.

It complements our privacy policy and is based on the requirements of the General Data Protection Regulation (GDPR), the Telecommunications and Telemedia Data Protection Act (TTDSG), and the ePrivacy Directive.

We strictly adhere to transparency and data minimization, but also use cookies strategically to operate our services securely, economically, and user-friendly.

2. What Are Cookies?

Cookies are small text files that are stored on the user's device. They serve to:

ensure the technical operation and security of our platform,
store preferences,
collect usage statistics,
or measure marketing and conversion data.

Cookies can be temporary (session cookies) or permanent (persistent cookies) and may originate from us ("first party") or from third parties ("third party").

3. Legal Basis

According to § 25 para. 1 TTDSG, cookies and comparable technologies that are not technically necessary may only be set with prior consent.

Technically necessary cookies (§ 25 para. 2 TTDSG) may also be used without consent.

The processing of personal data is based on:

Art. 6 para. 1 lit. a GDPR (consent) or
Art. 6 para. 1 lit. f GDPR (legitimate interest, e.g., for system security and fraud detection).

4. Types of Cookies We Use

a) Strictly Necessary Cookies

These cookies are required for the operation of the web app and cannot be disabled.

They store, for example, logins, language preferences, session IDs, or security features.

Examples:

Session token (user account authentication)
Security cookies for fraud prevention
Consent status cookie (remembers whether you allowed tracking)

Legal basis: § 25 (2) No. 2 TTDSG, Art. 6 (1) (f) GDPR (legitimate interest).

b) Analytics & Statistics Cookies

These cookies help us understand how visitors use our website, which pages are popular, and how users navigate through the app.

We use this data exclusively in aggregated form to optimize our content.

Examples:

Google Analytics / Google Pixel: Reach measurement, conversion tracking
Meta Analytics (Facebook & Instagram): Ad campaign performance analysis
TikTok Analytics: Ad evaluation, interaction rates
Snapchat Analytics: Audience analysis and campaign evaluation

Legal basis: Art. 6 (1) (a) GDPR in conjunction with § 25 (1) TTDSG (consent).

c) Marketing & Remarketing Cookies

These cookies are used to display personalized advertising to users, measure reach, and allocate marketing budgets efficiently.

They help us show ads only to people who are genuinely interested in our services.

Examples:

Google Ads / Conversion Tracking
Meta Pixel (Facebook, Instagram): Custom audience creation
TikTok Pixel: Conversion analysis after campaign interaction
Snapchat Pixel: Ad performance measurement based on click and view data

Legal basis: Art. 6 (1) (a) GDPR (consent).

d) Payment & Functional Cookies

When using our payment providers (Stripe, Klarna, Apple Pay, Google Pay), cookies and tokens are set to ensure technical communication and fraud protection.

These are managed by the respective payment provider and are required to process payments securely.

Legal basis: Art. 6 (1) (b) GDPR (contract fulfillment).

5. Managing and Revoking Consent

You can change or revoke your cookie settings at any time via our consent management tool (banner).

Alternatively, you can also manually delete or block cookies through your browser settings.

⚠️ Important: Revocation only applies going forward and does not affect the lawfulness of prior processing.

6. Retention Period

Session-Cookies

Deleted when the browser is closed.

Persistent Cookies

Stored for up to 12 months depending on purpose, or until manually deleted.

Third-Party Cookies

(Google, Meta, TikTok, Snapchat): subject to their own retention policies (see below).

7. Third-Party Information & Opt-Out Links

We reserve the right to update this cookie policy at any time, particularly when technical or legal requirements change.

The current version is always available on our website.

9. Contact Person

For questions about the use of cookies and tracking technologies:

Data Protection Officer

Betakom GmbH

Schleißheimer Straße 204

80797 Munich, Germany

Email:

support@betakom.de

Questions About Our Cookie Policy?

Feel free to contact us if you need more information or want to adjust your cookie settings.

Stand: Oktober 2025 | Betakom GmbH, Munich, Germany